Top 10 Tips To Have a Successful Online Newsletter
Online Newsletters are a cheap, efficient, and effective marketing tool for small businesses.
Why is the there a sudden increase of online newsletters in your inbox? Because it is a free and easy way to market your business through the Internet. Well, aren't online newsletters just spam? Not if done correctly and if your users are signing up for them.
Do online newsletters work? Absolutely! Creating an online news letter is just another way to keep your name in front of your Center of Influence (COI) and prospects. By keeping your name out there, your (COI) and prospects will remember you when it is time to make a buying decision.
Ten Tips to Creating a Successful Email Newsletter
- Make your online newsletter meaningful. Readers should be able to benefit from the online newsletter.
- Keep it short! Generally people are busy and do not want to read a 1000 word online newsletter.
- Have a descriptive subject line. Something that pops out to readers.
- Maintain your company branding. Make sure your readers know your company name.
- Send the online newsletter regularly. Once a month or every two weeks is ideal.
- Only send the online newsletter to people who have signed up or given you a business card.
- Provide an unsubscribe button at the end of the email.
- Try an online newsletter service. This will save you many hours. A few inexpensive services include Constant Contact, Vertical Response, and Emma. Mail Chimp is a free service if you are sending it to fewer than 500 contacts.
- Use Analytics! Track how many people are opening the newsletter, how many are clicking on links, etc. Look to continually improve the effectiveness of your online newsletter.
- Encourage people to sign up. Put links on your websites, ads, and emails.
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